Moms Know Best

Moms Know Best Survey:

2500 Moms in Five States Share What Things Concern Them the Most 

From The Tarrance Group

August 2-7, 2012

“Likely Voting Mothers”



Survey Scope

Key Findings

Views on America

Obama Job Approval, Leadership and Socialism

Issue Matrix



START Treaty / US Nuclear Capacity

EMP Attacks and Defense Shields




Oil and Energy Production

Government Regulations









Survey Scope 

The Tarrance Group, known for its extensive political and issue survey work, including the highly regarded Battleground Poll, conducted this unprecedented online interview poll with 2500 Moms with at least one child under 18 years of age at home. This survey makes it clear that moms’ deep concerns are not just economic. Instead, when they understand the facts about critical but very neglected issues, they become much more independently minded – regardless of their normal party allegiances. 

This survey was conducted with 500 moms in each of the following states: Pennsylvania, Ohio, Wisconsin, Virginia and Florida. This survey covered a broad range of neglected topics from government-based impacts on gas prices to national security issues.

The survey covered a range of topics, from gas prices to national security.  In an effort to truly “listen” to Moms, the survey incorporated an astonishing 15 open-ended questions, producing thousands of individual responses. Of the mothers interviewed, 729 were self identified “Independent,” 911 were Democratic, 860 were Republican.  All were registered to vote.

Ideologically, 38% were self identified moderates. Of these 2500 moms who voted in 2008: 48% voted for Barack Obama and 38% for John McCain. The mom voters in 2008 usually vote Democratic (37%) and 37% usually vote Republican.

The online methodology allowed Tarrance to collect a vast set of data for analysis. As a whole, broadband Internet users tend to be more highly educated. In fact, this study finds that 77% of moms have attended at least some college. Of significance, according to the 2010 national exit poll, 79% of voters that year had attended at least some college.

The survey asked mothers both their current political identification and what their past voting behavior was. Among mothers who self-identified as Independent, 47% of them indicated they voted for Obama in 2008. Among mothers who said their past vote behavior was ticket splitting, 46% of them indicated they voted for Obama in 2008. Partisan loyalty was a key indicator in many of the responses, so our analysis will focus most often on those who identified themselves as Independents.


Key Findings

This survey conducted by The Tarrance Group, finds that while mothers’ top tier of concerns are pocketbook issues like jobs and gas prices, there is a notable level of concern among them about national security issues. They have mixed to negative views about President Obama and his impact on the country and are remarkably negative about the President’s ability to keep their families safe from foreign threats.

A majority of the 2500 mothers in every one of these states believes the country is on the wrong track. Overall, a plurality of these mothers disapproves of the job performance of the President. Among independent moms, the President also has a plurality disapproval rating.   

Among the key findings in this survey:

These clearly broad, diverse and representative voices of moms in American reflect a keen desire for a vigorous national debate on critical “fairness” issues like America’s national security; American’s foreign policy with adversaries; and even more so, Americans foreign policy relations with long standing friends like Israel.

Also, moms have other major “fairness” issues of great concerns to Americans including current federal government restrictions on access to America’s vast energy resources; the harmful effects of government regulations on middle class small business; and Medicare funding cuts.

Read the full survey here. 

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@Jerry_Komar tweeted link to this page. 2012-09-06 14:52:33 -0400
What 2500 real moms think about the state of our nation in Patriot Voices' Moms Know Best poll. via @Patriot_Voices
commented 2012-09-06 14:50:50 -0400 · Flag
Interesting to note how few of those surveyed think the threat to religious freedom is an important concern. This suggests this is not a good issue for Republicans to harp on in this election, and that the Catholics etc haven’t penetrated with their message on this.
@AnnieinCfree mentioned @Patriot_Voices link to this page. 2012-09-06 14:50:22 -0400
What 2500 real moms think about the state of our nation in Patriot Voices' Moms Know Best poll. via @Patriot_Voices
@lheal tweeted link to this page. 2012-09-06 12:03:06 -0400
My theory: like men, women are not single-issue voters, and don't like to be manipulated any more than men do:
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